Personal Brand Campaign Proposal
The goal of this campaign is to create a library of timeless visual assets that genuinely reflect Erik's lifestyle and values. It will be crafted to build a refined visual identity that can be used across social media, website, media opportunities, speaking engagements and future brand partnerships.
Description
Initial Direction
The first campaign will establish the visual foundation for Erik’s personal brand through a refined golf and lifestyle story. The focus will be on capturing discipline, performance and connection.
Option 1: Foundation Campaign
Investment: $10,000 CAD +HST
Designed as an ideal starting point to establish a strong visual foundation for Erik's personal brand.
This includes creative development, pre-production, production, post-production, and final delivery.
Deliverables
40 photographs
6 cinematic short films (6–15 seconds each)
Investment: $15,000 CAD +HST
Designed to create a more comprehensive visual library with additional storytelling depth and a flagship piece of content that can anchor Erik’s personal brand.
This includes creative development, pre-production, production, post-production, and final delivery.
Deliverables
60 photographs
6 cinematic short films (6–15 seconds each)
45 second brand film
Option 2: Signature Campaign
Usage
Usage covers Erik's personal brand and owned channels, including social media, website, presentations, PR and business profiles.
Any usage by third-party brands, sponsors or commercial partners will be licensed separately based on the specific usage requirements.
Next Steps
Upon selecting the preferred campaign direction, the next steps will be:
- Complete the location scout and finalize creative direction, and production details.
- Confirm the production date.
- Sign a production agreement outlining the final scope, usage rights, timeline, and payment schedule.
- Begin pre-production and prepare for the campaign shoot.